Sora is most powerful when creating new worlds & new physics. Just how real it can be, especially when creating humans, was really a ‘we have arrived’ moment. I have used a lot of different AI tools but nothing has yet come close to the realism of Sora.

I had to adapt my creative process somewhat, it took a few weeks to accept that I will have to reconsider the way I work to make sure im getting the best out of Sora, but once I went through that period of exploration and maybe friction at time, it opened up a totally new level of creative output.